Home > General Overview of the Competency Model > Modes of Cognitive Representation > The Social Mode > Social Background Knowledge > Overview of Genre Types > Persuasive



Some Persuasive Genre Types
Promotion—text that seeks to persuade the reader to take an action, buy a product, commit to a cause, typically using emotional and not just logical appeals.
Apology—text presenting a protagonist’s point of view, phrased in terms intended to convince the audience of the rightness or wrongness of the protagonist’s decisions and actions.
Exemplum—text that applies explicit standards to judge a person’s character, behavior, or beliefs.
Essay—text that advances a specific thesis and supports it with logical arguments.
Rebuttal—text that considers arguments and presents reasons not to accept them.
Critique—text that objectively considers arguments and evaluates them for logic and accuracy.




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